NBA legend Isiah Thomas discovered champagne after winning the 1989 NBA Championship.
“Really! My earliest experience with champagne was having it poured over my head. It wasn’t until after I retired from playing ball that I discovered I love drinking it.”
- Isiah Thomas
Known for his business savvy and philanthropic endeavors as much as his storied athletic career, Isiah and his wife Lynn wanted a healthier, great tasting champagne without the added sugar. Isiah is quick to point out, “it had to be reasonably priced and it definitely couldn’t come with a headache the next day. It took years but that’s exactly what we found in Cheurlin Champagne.”
In France, Thomas Cheurlin dreamed of taking his family’s champagne to the U.S., where he would introduce American consumers to “grower champagnes,” environmentally-friendly champagne production, and the superior taste harvested from Cheurlin grapes.
The recent partnership between Isiah Thomas and Thomas Cheurlin may seem unlikely, but when you see these two men together, you find great similarities. Both men share a devotion to honesty and hard work, a commitment to excellence and collaboration, a passion for giving back, and a love of great champagne. After forming their alliance, ISIAH Imports was born and Cheurlin Champagnes was introduced to the United States.